variable data direct mail for casinos

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Variable Data Direct Mail Works

We help you build personal relationships with your customers.

The casino industry was one of the first to leverage customer information in their marketing communications, but it works for any business sector. By tailoring direct marketing materials to individual preferences, characteristics and behaviors, casinos have led the way in fostering brand loyalty and personal relationships. This level of personalization requires a strong partnership between the casino (or business) and the variable data print provider.

Lake Variable Solutions has the resources and knowledge to manage and produce your player loyalty mailers, streamline the manufacturing process and drive more players and customers through your door.

We take your work personally.
At Lake Variable Solutions, you’re not a number. Small enough to give your projects personal attention; and big enough to execute your campaigns successfully—your projects will receive our full attention. Our carefully selected team specializes in the production of variable data print for the gaming industry and will listen to your pain-points, goals and must-haves to create a production plan tailored to fit your specific needs.

Lake Variable Solutions Delivers

Your Message. It sounds simple. But defining your message and creating a cohesive campaign around it can be a major undertaking. If you need help with copy, design or marketing strategy, our team has over 50 combined years of experience in the gaming industry and we want to help—however you need us to.

Quality products. A lot goes into the manufacturing process—choosing the best format for your mailer, variable data programming and the actual production and mailing. Each step is vital. Our team follows strict quality control procedures to ensure your message is communicated correctly.

On time. Database driven loyalty mailings are our specialty and are given a high priority in our shop. We understand the importance of getting your message in the hands of your players and that means we need to deliver on time.

Value. We know that putting a direct mail piece into your players mailbox is one of the best ways to get their attention. We strive to give you the best return on your printing and mailing dollars. We guarantee to provide competitive pricing and save you money when possible

Let’s get started.

UpClass - Postal Optimization Program
A service designed to minimize postage costs and reduce/improve delivery time for standard mail, by incorporating:

  • Cutting edge postage presort programs, multiple location drop shipping, and online postal presentation.
  • Mail.dat Technology
  • Planet Coding
  • Intelligent Mail Barcode
  • Proprietary IMB tracking service
  • Online Drop Verification
  • Drop Shipping to Multiple BMC / SCF for Reduced Postage Costs
  • CAPS Account
  • Reconciliation of Postage Funds Accounts
  • NCOA Services
  • CASS Certification
  • Match Mailing
  • Tabbing & Gluing
  • Literature & Promotional Fulfillment
  • Inventory Management

Complete our QUOTE REQUEST or call 573.346.0600 today.

Schedule An Appointment

We'll come to you! Variable Data Direct Mail, Customer Loyalty Programs, and Digital Marketing Solutions are for Businesses and Casinos who want to see their profits sky rocket!

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Why Choose Lake Variable Solutions for Your Casino Marketing Needs?

Simply put, we are the best in the business. We are the best because we make YOU an integral part of our team through the entire process.  We work with you every step of the way through design, production and delivery.  Quality control measures are the highest intensity in the industry, and are backed by a team of casino marketing professionals to insure we exceed your expectations.  1-2-1 direct marketing is what it is all about. Lake Variable Solutions – at your service!


CALL 573.346.0600


  • Variable Data Printing
  • Black
  • Four-Color
  • Large Format Printing
  • Envelopes of all Sizes - One to Four Color
  • Offset
  • Digital
  • Electronic Marketing Services
  • PURLs
  • Personalized Email Marketing
  • Mobile SMS/Text
  • Personalized Trigger Follow-Ups
  • In-line Spot & Flood Coating
  • Aqueous
  • UV
  • Custom Die Cutting
  • Drilling
  • Foil Stamping
  • Embossing
  • Scoring, Perforating, Folding
  • Tabbing, Gluing
  • Saddle Stitching
  • Perfect Binding
  • Variable QR Codes


Lake Variable Solutions

6815 Hwy 54
Osage Beach, MO 65065
Serving Casinos Nationwide


Variable Data Direct Mail
Digital Marketing
Casino Loyalty Programs
Company Heritage
Operating Procedures


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