lake variable solutions variable data marketing

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Company Heritage

Lake Variable Solutions is a full service printing company offering offset, digital and inkjet processes as well as in-house mailing and fulfillment services. We guarantee 100% accuracy, while delivering industry-leading turn-times at exceptional pricing.

We are a division of Lake Printing Company, Inc. which was formed in 1949. Over the past 60+ years we have expanded services, taking pride in offering quick turn times and accuracy in the final product. In addition, Lake Printing is one of the only dually certified Green Printers in the Midwest, certified by both the FSC and SFI organizations. Our production facility houses top of the line small, large and wide format presses, UV and Aqueous coating capabilities, black and four-color digital presses, as well as a full service graphic design, bindery and fulfillment departments.

Lake Variable Solutions is also your premier provider of promotional products and customized apparel. 88% of people recall the advertiser on promotional products with 62% recalling the message and 81% keep them because they are useful.

So let’s get down to it… Why should you choose Lake VS?
Because you are an integral part of our team. We work with you every step of the way through design, production and delivery. Quality control measures are of the highest intensity in the industry, which is backed by a team of casino marketing professionals to insure we are exceeding your expectations. 1-2-1 direct marketing is what it is all about.

Complete our QUOTE REQUEST or call 573.346.0600 today.


We Are Industry Leaders

Lake Variable Solutions is proud to have Kevin Speer and Larry Pelzer as part of the team servicing the business marketing and gaming sector of our business. This powerhouse team possesses a wealth of experience and knowledge in coordinating your marketing and branding efforts, keeping your patrons playing at your casino.

Kevin Speer
Vice President

Larry Pelzer
Director of Gaming Sales

Together they ensure the highest standards in quality, including:

  • Multiple internal sign-off for approval of proofs to ensure accuracy
  • Secured FTP File Transfer
  • Errors and Omission Insurance
  • Plan to ensure completion of on-going production of jobs
  • In the event of natural disaster or business interruption, we have production facilities in multiple locations
  • Multi-step QC process for variable data
  • Dedicated proofreaders
  • Postal Experts to verify address panel
  • In-line bindery processes
  • Approval sign-offs from each process

Schedule An Appointment

We'll come to you! Variable Data Direct Mail, Customer Loyalty Programs, and Digital Marketing Solutions are for Businesses and Casinos who want to see their profits sky rocket!

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Why Choose Lake Variable Solutions for Your Casino Marketing Needs?

Simply put, we are the best in the business. We are the best because we make YOU an integral part of our team through the entire process.  We work with you every step of the way through design, production and delivery.  Quality control measures are the highest intensity in the industry, and are backed by a team of casino marketing professionals to insure we exceed your expectations.  1-2-1 direct marketing is what it is all about. Lake Variable Solutions – at your service!


CALL 573.346.0600


  • Variable Data Printing
  • Black
  • Four-Color
  • Large Format Printing
  • Envelopes of all Sizes - One to Four Color
  • Offset
  • Digital
  • Electronic Marketing Services
  • PURLs
  • Personalized Email Marketing
  • Mobile SMS/Text
  • Personalized Trigger Follow-Ups
  • In-line Spot & Flood Coating
  • Aqueous
  • UV
  • Custom Die Cutting
  • Drilling
  • Foil Stamping
  • Embossing
  • Scoring, Perforating, Folding
  • Tabbing, Gluing
  • Saddle Stitching
  • Perfect Binding
  • Variable QR Codes


Lake Variable Solutions

6815 Hwy 54
Osage Beach, MO 65065
Serving Casinos Nationwide


Variable Data Direct Mail
Digital Marketing
Casino Loyalty Programs
Company Heritage
Operating Procedures


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